WLFI in freefall: How the Trump family tries to save its star token
October did the crypto industry no favors, and November took it on with equal ferocity. Between brutal corrections and serial liquidations, portfolios turned bright red. And the WLFI token, backed by the Trump family, was not spared in this storm. The project, which has halved since its launch, is now trying to recover with the help of massive buyouts and skillfully organized crisis communication. Except that market reality is less malleable than tweets.
In short
- WLFI is buying back 46.5 million tokens at $0.167 to support its declining value.
- Memecoin SPSC surges 143% after burlesque tweet from WLFI project.
- Trumps crypto fortune increased from 7.7 billion to 6.7 billion in three months.
- Despite the criticism, WLFI continues its buybacks and defends its vision of DeFi around $1.
Trump, WLFI and millions to delay the inevitable
On November 20, the platform World Liberty Financial – the crypto storefront of the Trump clan – bought back almost 46.5 million WLFIs for $7.79 million. The operation completed in a few hours at an average price of $0.167 per token. Objective set: reduce the supply to stop the fall. The problem: since January, WLFI is still showing -50% on CoinMarketCap’s radar screens.
This type of massive takeover is surprising. On X, @uniwalletpay comments:
That’s not a buyout, that’s a vacuum cleaner. Spending seven million seven hundred and ninety thousand in five hours will not stabilize the price, but it will rewrite the chart.
Since September, all liquidity generated by the protocol is used to buy back tokens. This is included in the proposal voted on by the community. But despite this increase in the money supply, investors remain cautious. Trust cannot be bought with millions. And if the token rebounded by 13% during the week, the bottom of the abyss is still visible in the rearview mirror.
Future Promises and Shitcoins: When WLFI Goes Off Track
Officially, WLFI aims to overhaul decentralized finance. A complete DeFi protocol with borrowing, lending and exchange around USD1 stablecoin. Except that behind the facade, certain choices are surprising. Like publicly supporting a scat memecoin on behalf of SPSC, inspired by a questionable quote from their co-founder.
On their X account, WLFI wrote:
We are buying SPSC because the trenches have finally found confidence in the $1 memes. If they create a piece in honor of our WLFI co-founder… we’re on board.
A punchline that set the net on fire and sent SPSC up 143%.
But some influencers are not laughing. Crypto investigator Coffeezilla revealed that WLFI, a Trump project that prides itself on “building the future of finance,” has just promoted a token called “Sh.tPss Skin Can. He added that they didn’t even bother to word their tweet correctly and that it’s sad.
In short, the narrative falls apart. On the one hand, a project that advocates disruption. On the other hand, a grotesque production. Enough to scare away institutional investors… and disorient even the most ardent fans.
Between political flair and crypto strategy: Trump’s empire plays a big role
Since the beginning of September, the Trump family’s crypto fortune has grown from $7.7 billion to $6.7 billion, according to Bloomberg. A slump fueled by the October 10 crash, but also by the volatility of assets linked to their name. WLFI remains their biggest line, but their company Trump Media is also amassing 11,500 bitcoins. Problem: they bought at $115,000 each and have an unrealized loss of 25% on that position.
In the face of this turbulence, some see a strategy that is more political than financial. Isn’t Trump’s team also trying to force a narrative of resilience and control by going all out in buying tokens? Leverage is also narrative. But until when?
Despite the criticism, the signs indicate that the project is still trying to attract people. And the buyback model, popular in DeFi, saw $800 million in buybacks in July 2025, a 400% jump since January, according to Keyrock.
Some numerical pointers to remember
- WLFI has lost nearly 50% of its value since January 2025;
- $7.79 million: the amount of the last WLFI token redemption in November;
- 143%: increase of SPSC memecoin after its promotion by WLFI;
- Trumps’ Crypto Fortune Melts $1 Billion In Three Months;
- The Trump Media wallet can hold 11,500 BTC purchased at full price.
Relaunching a token when the entire crypto market is shaking is a balancing act. However, the signals are not all red. WLFI seems to want to stick around and more projects could follow. For Bitcoin, some analysts are already talking about $112,000 as a realistic target. Between halving, ETFs and macroeconomic convergence, powerful levers are being introduced. The next move up may not be that far.
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The blockchain and crypto revolution is in full swing! And on the day the effects are felt by the most vulnerable economy in this world, I will say against all hope that I had something to do with it
DISCLAIMER OF LIABILITY
The comments and opinions expressed in this article are solely those of the author and should not be considered investment advice. Before making any investment decision, do your own research.