ICloud is the main cloud service of Apple, but apparently considers developers more.
Apple reportedly considered the provision of cloud services to application developers because the executives were considering creating a competitive service offer sold by Microsoft, Google and Amazon.
Developers often rely on cloud servers for different tasks, from storing data to out -of -device processing. While the main names in the field include lies Microsoft, Amazon and Google, Apple could be another name on the list.
According to the sources Information Apple internally consider providing server renonalns to iPhone and Mac applications. The harmony that has occurred in the last few years has not yet leads to such a service, but there is happiness that it appears.
The executive imagined the use of its own chips on servers used to make numbers for customers, included for AI purposses. However, advocate ideas thought that Apple chips were so effective that developers could eventually save money compared to cloud services at present.
Unknown
The internal interviews were largely conducted by Cloud’s Executive Director Michael Abbott, who was announced by the largest discussion driver. After Apple departure in 2023, however, the interviews did not disappear.
The discussion on the topic was apparently held in the first half of 2024, but it is not known whether after that time occurred. It is also unknown whether the conversations have died completely or where they continue on a smaller or more secret scale.
Stunned
The idea that Apple uses its own chips to create cloud services is something that has already been reported.
The secret project, internally known as the “Project ACDC” (Apple Chips in data centers), emerged in May 2024 when Apple tried to develop Apple Silicon specifically for the use of servers. The chips would be devoted to the AI processing.
This initiative included the creation of a private cloud compute, which uses MAC chips in Apple data centers for processed purposes. The Siri team tried them first, and the sources of messages have brought that performance has improved in terms of accuracy and cost of processing versus Intel chips.
The project then grew to include Apple Music photos and teams. It was even internally referred to as the highly private version of the Amazon Web Services, the main retailer service, which is a large part of modern internet infrastructure.
When it comes to dealing with heavier loads, Apple also has considerable experience, thanks to the use of its servers to process transactions with Apple wallet.
He is still working on the idea of making a server hardware. In May it was reported that Apple was still dealing with the idea of making new AI chips and replaced Ultra M2, which is currently used for remote questions of Apple Intelligence.
The massive potential of income
Although it is unknown whether Apple will actually continue to create a cloud service for the use of applications developers, it is quite lucrative for the company. Not to mention saving money.
Apple will already spend about $ 7 billion per year on Amazon and Google cloud services, especially for AI training. By building and using its own infrastructure, this would reduce what is based on the company in terms of payments, no need, saving money.
When it comes to offering cloud services, a good indicator of what Apple could earn, the back of Google is the back of Google. Since 2024, Google Cloud accounts for a 12% back of the alphabet and pulls back $ 43.2 billion.
It is not difficult to understand how Apple with his hardware AI form could kill on the kidney server. He has only a huge and expensive task to build his own first infrastructure.
(tagstranslate) Apple