While the Chinese sales of smartphones have happened overall, Apple has expanded with intelligent prices, subsidies and its wide assembly iPhone 16.
Apple has published a high single -digit growth on the Chinese smartphone market during the second quarter of 2025. Sales increased to the power of promotional events and demand for iPhone 16 Pro and iPhone Pro Max.
Cramping research said that Apple prices raised performance in May, despite the modest overall market growth. It is expected to have a slight year -on -year growth in the 4th quarter of 2025 for the sale of smartphones in China.
Huawei led the main brands and is planned to take the best place for the quarter. Expenditure during the 618 shopping festival was flat, but thanks to national subsidy programs, sales could improve.
Apple reflected this formula. During the shopping period, three iPhone models landed in the top half of the bestseller. Warned growth could slow down in the second half of 2025 if the decrease in the platoon reduces the incentive of motivation.
The impact of different iPhone models
Apple also benefited from the release of the iPhone 16e earlier in 2025. The model of cheaper costs helped Apple to attract more buyers knowing the budget on the Chinese competing middle market.
Market share in China from the manufacturer’s smartphone. Credit picture: Counterpoint Research
IPhone 16. Expanded the reach of Apple over the buyers of the premium and increased the volume to the total sale. Combined with iPhone 16 Pro and iPhone 16 Pro Max has brought strong results across price segments.
The Chinese economy has slowed down. Consumers are more cautious about premium Boods, including smartphones.
Subsidies and promotional actions have become the necessary tools for maintaining sales in this environment. The brands are under printing to justify prices for hesitant buyers.
Go along the impact on Apple
Apple intense competition in China. Huawei regains a share after sanctions have reduced their sale in previous years. Customers Xiaomi, Oppo and Vivo at target prices with aggressive prices and advanced features.
Apple must cost its premium image, while it will compete with the value during key sales periods. The company reduced iPhone 16 prices before 618 festival. This step encouraged the buyers to upgrade before the competitors started their own discounts.
The strategy has increased, although the results of the June festival were equal to year -on -year. The timing showed that Apple understanding the Chinese scattered calendar.
Sales of smartphones in China during event 2025 618. Credit picture: Counterpoint Research
Government subsidies supported in May. These programs like to support consumer expenses and help local production.
Analysts warned that discounts in these subsidies later in 2025 could reveal weaker basic demand. Without incentives, the market growth can slow or reverse.
The strong results of Apple’s second quarter confirm their GIP on the Chinese premium market. Maintaining this successful is not a guarantee. It is competitive with a hardware gap and offers lower prices.
Growth in smaller cities depends on achieving buyers more sensitive to price. Apple will have to match the premium brand with a wider market attraction.
Historical comparison and supplier chains
Apple’s current momentum has been monitoring market volatility. The pandemic disrupted the supplier chains and weakened demand. The tension of the store added uncertainty.
In the past, the company has recovered with local production and adding marketing to Chinese Prefees. The market remains unpredictable with regulatory risks and geopolitical pressures still present.
Apple has expanded local production to reduce import costs and alleviate regulatory concerns. The retail trail in China has also expanded. These investments create brand loyalty and improve services in the market known for the taste of consumers with rapid change.
The performance of the second quarter of the company shows its resistance in China. Apple will have to maintain adaptation, as subsidies decrease, demanding for competition and consumers will become more selective with expenses.
(tagstranslate) Apple